The company’s vision is to bring health to the world’s largest and most popular drink, coffee and to be recognized globally as The World’s Healthy Coffee Company!
In pursuit of our vision, we will:
- Provide the highest quality Healthy Coffee drinks and wellness products.
- Provide an opportunity for the average person to own a coffee distribution or coffee house business without the big capital and overhead, and market globally via the internet.
- Provide our independent distributors with a sense of “belonging” by being able to own stock in our public company and know they will be part of the company’s projected growth.
- Build a legacy company that holds integrity as its foundation, because we believe that “integrity is honoring your word”, and make a difference in the industry by offering a real home to its distributors.
- Build our shareholders’ value in the company by maintaining stability and improving financial performance.
- Give back to the community by helping the orphans and poor children of the world.