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The SEO Tools That Will Boost Your Business

Have a website and very little marketing and research budget but require help to enhance your content? Paul Rigby recommends a selection of SEO tools The SEO Tools That Will Boost Your Business

SEO? Is it a high powered corporate job? Next stop, CEO? Not quite. SEO stands for Search Engine Optimisation and it’s a global term that describes the monitoring, modification and enhancement of a particular website to enable it to be found in search engines and, with a bit of luck and a following wind, to be placed high in the final search results. To achieve a high place in those search results, a site should offer relevant words, phrases and images as well as a complimentary design plus other factors that allows the website to be as search engine-friendly as possible. In many respects it’s simply quality control for websites but the pay off for the owner of the website is an increase in users visiting that site.

I run a website of my own (www. theaudiophileman.com) which focuses principally upon hi-fi and music and I use a selection of SEO tools to keep me on the right track but also inform me of my website’s progress. I’ve listed a few of those here but also other popular tools that should also be considered.

Google Analytics

analytics.google.com

Arguably the No.1 free tool on the market (more important than many paid tools, in fact) and the principle tool to give you essential information on how your website is performing. With this tool, you can find out how many people are visiting your site per day, week, month or over a custom date range. Also, what pages are the most popular, where in the world your viewers are based, how they arrived at your site, what devices they used to do so and a lot more.

Yoast SEO

yoast.com

And I would argue that this is the second most important tool out there - again, topping many paid tools in its importance rating. The great thing about the app is the little Yoast dashboard that has assesses your page content. You can then move through a traffic lights system to optimise your post. As you improve your SEO design, each of the Yoast guidelines will turn from red to amber to green. They include keywords, text readability, title content, image information, links and more.

Google Pagespeed Tools

developers.google.com/speed/pagespeed

The faster your site, the better the user experience and the more likely your site is to rank highly. This tool can help you track it. I improve my site speed using various cache programs (e.g. Cloudflare - http://www.cloudflare.com) and the site response in terms of user numbers was positive indeed.

Google Keyword Planner

adwords.google.co.uk/KeywordPlanner

A very popular keyword tool and one of the most accurate free SEO tools around. With this service, you can access search volumes in one easy to use dashboard. Letting you choose and discover easy to rank for (or highly searched) terms to place in your content. You don’t just have to settle for results about one specific search, either. You can find suggested keywords that relate to your terms too.

SEO Powersuite

www.link-assistant.com

Offers a range of tools including Rank Tracker (how you or the competition are performing for different keyword searches), Website Auditor (optimise at every step of the way), SEO SpyGlass (explore over 100,000 competitor backlinks) plus Link Assistant (manage all of your links).

Raven

raventools.com

A full suite of SEO tools including SEO Module to provide highly detailed audit results. But they also have extra features such as Social Tools, Content Tools and more.

AHREFS

ahrefs.com Link Building Software with a thorough and complete backlinking database for you to track, monitor and launch campaigns based on accurate data.

Open Link Profiler

openlinkprofiler.org

A tool that gives you data about your backlink profile. It’s a browser tool, so there’s no need to download. All you have to do is head to their website and enter your domain name. As well as a breakdown of the links that the site has, the quality of them and where they’re coming from, you’re also able to view which pages get the most links, the anchor text being used and you can see from where exactly in the world you’re being linked to.

Seo Auto Linker

wordpress.org/plugins/seo-auto-linker

A WordPress plugin that takes care of all of your internal linking needs. Just add your URL and the keywords you want it to automatically insert links.

Hunter.io

hunter.io This tool can enhance your link building campaigns. It’s a simple search engine that allows you to find the email addresses for a large number of websites. It gives you direct access to real people’s email addresses. Enter the name of the site you’re looking for and it’ll come up with a list of all the email addresses provided for that site.

Keyword.io

www.keyword.io

A keyword suggestion tool. You can search keywords for a range of different search engines – including Google, Bing, Wikipedia and Youtube – so you can find ranking keywords, whatever your particular requirements. On the homepage, you will need to select the required search engine, root keyword and country you’d like then click on search.

Canva

www.canva.com

Having images in your blog posts can reduce bounce rates and increase on page time – two critical ranking factors. So, having a tool that can help you create images is paramount. This tool provides Adobe elements, without having to do three years at college, a night time graphic design course and hours screaming at your screen.

Stencil

getstencil.com

Ideal if you want to create quick, attractive images for your blog posts and social media. This tool was initially implemented to create social media images but now you’re able to design images for a wider array of target content such as blog posts, Facebook ads, infographics and more.

WP Smush

en-gb.wordpress.org/plugins/wpsmushit/

The more images that populate your site, the slower - in progressive terms - it will be. This tool is a sort of compression utility, stripping your images of needless data and coding, reducing the time it takes for the pictures to load. The conclusion is that page load speed becomes one less thing to worry about.

Semrush

www.semrush.com

Great for keeping your eye on the competition. You’re able to access important stats such as: ranking keywords, how much traffic they competition is getting and who their search competitors are. That’s a lot of data for free. Type the name of one of your known competitors and place it into the search box, then hit search.

Deepcrawl

www.deepcrawl.com

With it, you’re able to perform in-depth audits at the click of a button and export them as PDFs or view them in their dashboard area. Read more like this

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